ShortVydz · Launch Marketing Decision · Sep 2026
Two ways to turn an ad viewer on TikTok, Instagram, or YouTube Shorts into a ShortVydz user.
Paid traffic deep links straight to the App Store. One continuous session.
Why it wins Fewer steps and, more important, zero time gaps. The user never has to remember to come back. This is the industry standard for app marketing.
Same ad, same 1,000,000 impressions, benchmark rates applied at every step. The counts on each step above show who is left. These are industry estimates, not our data; we swap in real numbers the day the ads run.
Rates used: 1% ad click-through, 90% survive the redirect, 20% of web page visitors leave an email, 35% newsletter open rate, 12% of openers click the app link, 35% App Store install rate, 80% of installs open the app, 65% finish creating an account. The newsletter route does bank about 1,800 emails for retargeting, and a drip of several sends could double or triple its 14. That still leaves it two orders of magnitude behind. aTwist, our closest competitor, runs fully app first: their website is a shell and everything lives in the app.
A fair point for the other side: the newsletter route captures an email even when the person drops off, so a failed conversion is not a total loss. We can retarget that list at launch. The direct route is all or nothing: no install means we got nothing.
That makes email capture worth having for free. It does not make it worth paying for.
Zero paid spend. Keep a free waitlist link in the Instagram bio because it costs nothing and builds the retarget list. Do not buy traffic into a funnel with a hole in the middle.
Open the marketing budget. Every ad deep links straight to the App Store listing. That is the six step funnel, and it is how this category is won.
Step 6, enter email and password, is friction as well. Ship Sign in with Apple and it becomes one tap. Apple effectively requires it anyway if we offer any third party login. One for Ruben’s list.